This guide is designed specifically to assist with BUS620 research. It will help you quickly get started with your research. Here, you can find recommended resources in the library collection with information on how to search and suggested search terms.
Search Strategies
It is a good idea to use the Advanced Search feature when searching a database. This allows you to easily search two different ideas, limit to a certain date range, and make sure the "Full Text" search is selected.
Social network analysis
Neural networks in marketing
Segmentation
Data visualization
Data management
